Some methodical problems on allocating budget for marketing activities of enterprise
Some business managers often assume that allocating budget for marketing activities of enterprises is the ‘’figure chewing work”, aiming at controlling, but not marketing. This point of view is completely erroneous. Marketing budgeting is a kind of decision which matters the marketing management of...
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| 主要作者: | |
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| 格式: | Article |
| 語言: | English |
| 出版: |
ĐHQGHN
2017
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| 主題: | |
| 在線閱讀: | http://repository.vnu.edu.vn/handle/VNU_123/57494 |
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| 機構: | Vietnam National University, Hanoi |
| 語言: | English |