Penetrating International Telecommunications Market: The Case of Viettel
This paper clarifies the hotly debated issues about the international market penetration of the Viettel Global Investment Joint Stock Company (Viettel Global). Based on the review of theories on market penetration and the company's data, this paper scrutiness the company's process o f s...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/67944 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
| Summary: | This paper clarifies the hotly debated issues about the international market
penetration of the Viettel Global Investment Joint Stock Company (Viettel
Global). Based on the review of theories on market penetration and the
company's data, this paper scrutiness the company's process o f selecting and
investing in the telecommunications market during the period 2011-2017. This
paper draws a number of important lessons for Vietnamese enterprises, namely:
building effìcient connections, rapidly realizing new and unique ideas on each
overseas market, and maintaining the determination, continuous effort and
perseverance against hardships. |
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