Penetrating International Telecommunications Market: The Case of Viettel

• Main Author: Dinh, Van Toan
• Format: Article
• Language: English
• Published: 2019
• Subjects: International Market penetration; Telecommunication; Enterprises; Viettel Global
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/67944
• Institution: Vietnam National University, Hanoi

This paper clarifies the hotly debated issues about the international market penetration of the Viettel Global Investment Joint Stock Company (Viettel Global). Based on the review of theories on market penetration and the company's data, this paper scrutiness the company's process o f selecting and investing in the telecommunications market during the period 2011-2017. This paper draws a number of important lessons for Vietnamese enterprises, namely: building effìcient connections, rapidly realizing new and unique ideas on each overseas market, and maintaining the determination, continuous effort and perseverance against hardships.