Toward enhancing customer citizenship behaviors in service sector

The customer citizenship behavior is a quite new topic for both theoritical research and emperical research. It is undeniable that, along with the development of service industry, it is more and more difficult for firm to enhance their competitive advantage. In this...

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Main Author:	Phan, Bích Phương
Other Authors:	Tohru, Inoue
Format:	Theses and Dissertations
Language:	English
Published:	2020
Subjects:	Hành vi khách hàng Dịch vụ khách hàng 658.8
Online Access:	http://repository.vnu.edu.vn/handle/VNU_123/93296
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Institution:	Vietnam National University, Hanoi
Language:	English

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spelling	oai:112.137.131.14:VNU_123-932962020-10-06T08:04:50Z Toward enhancing customer citizenship behaviors in service sector Phan, Bích Phương Tohru, Inoue Tran, Thi Bich Hanh ĐHQGHN - Trường Đại học Việt Nhật Hành vi khách hàng Dịch vụ khách hàng 658.8 The customer citizenship behavior is a quite new topic for both theoritical research and emperical research. It is undeniable that, along with the development of service industry, it is more and more difficult for firm to enhance their competitive advantage. In this fast moving society, customer is considered as the important source forcompany not only because of the benefit comingfrom their frequence of consumption but also fromtheir contribution to organization as helping firm improve the service, increase firm’s reputation by their word of mouth,engage more new customersto use firm’s serviceby their recommendation, orby othertheir voluntary behaviorsto helpother customer discreationally Business Administration 2020-09-03T02:16:30Z 2020-09-03T02:16:30Z 2020 Thesis Phan, B. P. (2020). Toward enhancing customer citizenship behaviors in service sector. Master’s thesis, Vietnam National University, Hanoi 8340101.1 http://repository.vnu.edu.vn/handle/VNU_123/93296 PH-P en 92 p. application/pdf
institution	Vietnam National University, Hanoi
building	VNU Library & Information Center
country	Vietnam
collection	VNU Digital Repository
language	English
topic	Hành vi khách hàng Dịch vụ khách hàng 658.8
spellingShingle	Hành vi khách hàng Dịch vụ khách hàng 658.8 Phan, Bích Phương Toward enhancing customer citizenship behaviors in service sector
description	The customer citizenship behavior is a quite new topic for both theoritical research and emperical research. It is undeniable that, along with the development of service industry, it is more and more difficult for firm to enhance their competitive advantage. In this fast moving society, customer is considered as the important source forcompany not only because of the benefit comingfrom their frequence of consumption but also fromtheir contribution to organization as helping firm improve the service, increase firm’s reputation by their word of mouth,engage more new customersto use firm’s serviceby their recommendation, orby othertheir voluntary behaviorsto helpother customer discreationally
author2	Tohru, Inoue
author_facet	Tohru, Inoue Phan, Bích Phương
format	Theses and Dissertations
author	Phan, Bích Phương
author_sort	Phan, Bích Phương
title	Toward enhancing customer citizenship behaviors in service sector
title_short	Toward enhancing customer citizenship behaviors in service sector
title_full	Toward enhancing customer citizenship behaviors in service sector
title_fullStr	Toward enhancing customer citizenship behaviors in service sector
title_full_unstemmed	Toward enhancing customer citizenship behaviors in service sector
title_sort	toward enhancing customer citizenship behaviors in service sector
publishDate	2020
url	http://repository.vnu.edu.vn/handle/VNU_123/93296
_version_	1680966198285565952

Toward enhancing customer citizenship behaviors in service sector

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