Toward enhancing customer citizenship behaviors in service sector

• Main Author: Phan, Bích Phương
• Other Authors: Tohru, Inoue
• Format: Theses and Dissertations
• Language: English
• Published: 2020
• Subjects: Hành vi khách hàng; Dịch vụ khách hàng; 658.8
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/93296
• Institution: Vietnam National University, Hanoi

The customer citizenship behavior is a quite new topic for both theoritical research and emperical research. It is undeniable that, along with the development of service industry, it is more and more difficult for firm to enhance their competitive advantage. In this...