Toward enhancing customer citizenship behaviors in service sector
The customer citizenship behavior is a quite new topic for both theoritical research and emperical research. It is undeniable that, along with the development of service industry, it is more and more difficult for firm to enhance their competitive advantage. In this...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/93296 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |