Investigating young consumer behavior towards green products.

The rapid development of economy is both an opportunity and a challenge for enterprises. For sustainable and long-term development, the organizers may need to perform appropriate strategies to meet satisfy customer needs, wants and remain great profit to the companies and minimize the negative imp...

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Main Author: Nguyễn, Thị Ngọc Dịu
Other Authors: Lê, Thị Mai
Format: Final Year Project
Language:Vietnamese
Published: 2020
Subjects:
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/95362
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Institution: Vietnam National University, Hanoi
Language: Vietnamese
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spelling oai:112.137.131.14:VNU_123-953622020-10-27T04:15:45Z Investigating young consumer behavior towards green products. Nguyễn, Thị Ngọc Dịu Lê, Thị Mai ĐHQGHN - Khoa Quốc tế Consumers International business The rapid development of economy is both an opportunity and a challenge for enterprises. For sustainable and long-term development, the organizers may need to perform appropriate strategies to meet satisfy customer needs, wants and remain great profit to the companies and minimize the negative impact on the environment. Therefore, promoting green consumption is the most important of businesses not only in Vietnam but also around the world. Moreover, there are potential signs of green consumption in the Vietnamese market as recently, 80%of consumers are willing to spend more on green, reduce plastic bags at shop sand supermarkets clean products and brands, environmental protection or modern waste processing program, etc.The study was designed to analyze the factors that influence on green purchase intention of young consumers and design improvement and expansion of sustainability consumption in Vietnam market.This study integrated three potential factors including Environmental Concern, Environmental Knowledge and Health Consciousness that influence green buying of young generation. In particular, HC is additional than previous research it may be appropriate and strongly influence on purchase intention. International business 2020-10-27T04:14:57Z 2020-10-27T04:14:57Z 2020 Final Year Project (FYP) http://repository.vnu.edu.vn/handle/VNU_123/95362 vi 74 p. application/pdf
institution Vietnam National University, Hanoi
building VNU Library & Information Center
continent Asia
country Vietnam
Vietnam
content_provider VNU Library and Information Center
collection VNU Digital Repository
language Vietnamese
topic Consumers
International business
spellingShingle Consumers
International business
Nguyễn, Thị Ngọc Dịu
Investigating young consumer behavior towards green products.
description The rapid development of economy is both an opportunity and a challenge for enterprises. For sustainable and long-term development, the organizers may need to perform appropriate strategies to meet satisfy customer needs, wants and remain great profit to the companies and minimize the negative impact on the environment. Therefore, promoting green consumption is the most important of businesses not only in Vietnam but also around the world. Moreover, there are potential signs of green consumption in the Vietnamese market as recently, 80%of consumers are willing to spend more on green, reduce plastic bags at shop sand supermarkets clean products and brands, environmental protection or modern waste processing program, etc.The study was designed to analyze the factors that influence on green purchase intention of young consumers and design improvement and expansion of sustainability consumption in Vietnam market.This study integrated three potential factors including Environmental Concern, Environmental Knowledge and Health Consciousness that influence green buying of young generation. In particular, HC is additional than previous research it may be appropriate and strongly influence on purchase intention.
author2 Lê, Thị Mai
author_facet Lê, Thị Mai
Nguyễn, Thị Ngọc Dịu
format Final Year Project
author Nguyễn, Thị Ngọc Dịu
author_sort Nguyễn, Thị Ngọc Dịu
title Investigating young consumer behavior towards green products.
title_short Investigating young consumer behavior towards green products.
title_full Investigating young consumer behavior towards green products.
title_fullStr Investigating young consumer behavior towards green products.
title_full_unstemmed Investigating young consumer behavior towards green products.
title_sort investigating young consumer behavior towards green products.
publishDate 2020
url http://repository.vnu.edu.vn/handle/VNU_123/95362
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