Factors affecting on customers’ intention of repurchasing cosmetic from online Stores in Vietnam
The results show that Convenience, Perceived Quality, Perceived Price and Reputation all have positive effect on Repurchase Intention. Convenience proves to be the most influential factor.
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| Format: | Final Year Project |
| Language: | English |
| Published: |
H. : ĐHQGHN
2020
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/97920 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
| Summary: | The results show that Convenience, Perceived Quality, Perceived Price and Reputation all have positive effect on Repurchase Intention. Convenience proves to be the most influential factor. |
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