Factors affecting on customers’ intention of repurchasing cosmetic from online Stores in Vietnam
The results show that Convenience, Perceived Quality, Perceived Price and Reputation all have positive effect on Repurchase Intention. Convenience proves to be the most influential factor.
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| Format: | Final Year Project |
| Language: | English |
| Published: |
H. : ĐHQGHN
2020
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/97920 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
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oai:112.137.131.14:VNU_123-979202020-11-19T07:52:10Z Factors affecting on customers’ intention of repurchasing cosmetic from online Stores in Vietnam Nguyen, Bich Diep Pham, Thi Lien ĐHQGHN - Khoa Quốc tế Repurchase intention Online shopping Cosmetics buying behavior Vietnam market The results show that Convenience, Perceived Quality, Perceived Price and Reputation all have positive effect on Repurchase Intention. Convenience proves to be the most influential factor. 2020-11-19T07:52:10Z 2020-11-19T07:52:10Z 2019 Final Year Project (FYP) http://repository.vnu.edu.vn/handle/VNU_123/97920 en 68 p application/pdf H. : ĐHQGHN |
| institution |
Vietnam National University, Hanoi |
| building |
VNU Library & Information Center |
| continent |
Asia |
| country |
Vietnam Vietnam |
| content_provider |
VNU Library and Information Center |
| collection |
VNU Digital Repository |
| language |
English |
| topic |
Repurchase intention Online shopping Cosmetics buying behavior Vietnam market |
| spellingShingle |
Repurchase intention Online shopping Cosmetics buying behavior Vietnam market Nguyen, Bich Diep Factors affecting on customers’ intention of repurchasing cosmetic from online Stores in Vietnam |
| description |
The results show that Convenience, Perceived Quality, Perceived Price and Reputation all have positive effect on Repurchase Intention. Convenience proves to be the most influential factor. |
| author2 |
Pham, Thi Lien |
| author_facet |
Pham, Thi Lien Nguyen, Bich Diep |
| format |
Final Year Project |
| author |
Nguyen, Bich Diep |
| author_sort |
Nguyen, Bich Diep |
| title |
Factors affecting on customers’ intention of repurchasing cosmetic from online Stores in Vietnam |
| title_short |
Factors affecting on customers’ intention of repurchasing cosmetic from online Stores in Vietnam |
| title_full |
Factors affecting on customers’ intention of repurchasing cosmetic from online Stores in Vietnam |
| title_fullStr |
Factors affecting on customers’ intention of repurchasing cosmetic from online Stores in Vietnam |
| title_full_unstemmed |
Factors affecting on customers’ intention of repurchasing cosmetic from online Stores in Vietnam |
| title_sort |
factors affecting on customers’ intention of repurchasing cosmetic from online stores in vietnam |
| publisher |
H. : ĐHQGHN |
| publishDate |
2020 |
| url |
http://repository.vnu.edu.vn/handle/VNU_123/97920 |
| _version_ |
1684667341000933376 |