Customer relationship management (CRM) in life insurance sector: An empirical study of Bao Viet Life Corporation
The research has highlighted that Bao Viet Life has taken a rather narrow view of customer relationship management (CRM) and as such, benefits have been limited. Hence, for majority of life insurance companies, including Bao Viet Life, there should be a comprehensive CRM plan which is based on compa...
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
H. : ĐHQGHN
2020
|
| 主題: | |
| 在線閱讀: | http://repository.vnu.edu.vn/handle/VNU_123/97925 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|