Customer relationship management (CRM) in life insurance sector: An empirical study of Bao Viet Life Corporation
The research has highlighted that Bao Viet Life has taken a rather narrow view of customer relationship management (CRM) and as such, benefits have been limited. Hence, for majority of life insurance companies, including Bao Viet Life, there should be a comprehensive CRM plan which is based on compa...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
H. : ĐHQGHN
2020
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/97925 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |