Customer relationship management (CRM) in life insurance sector: An empirical study of Bao Viet Life Corporation
The research has highlighted that Bao Viet Life has taken a rather narrow view of customer relationship management (CRM) and as such, benefits have been limited. Hence, for majority of life insurance companies, including Bao Viet Life, there should be a comprehensive CRM plan which is based on compa...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
H. : ĐHQGHN
2020
|
| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/97925 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Vietnam National University, Hanoi |
| Language: | English |
| Summary: | The research has highlighted that Bao Viet Life has taken a rather narrow view of customer relationship management (CRM) and as such, benefits have been limited. Hence, for majority of life insurance companies, including Bao Viet Life, there should be a comprehensive CRM plan which is based on company's current state to guide and improve it. |
|---|