Customer relationship management (CRM) in life insurance sector: An empirical study of Bao Viet Life Corporation

Customer relationship management (CRM) in life insurance sector: An empirical study of Bao Viet Life Corporation

The research has highlighted that Bao Viet Life has taken a rather narrow view of customer relationship management (CRM) and as such, benefits have been limited. Hence, for majority of life insurance companies, including Bao Viet Life, there should be a comprehensive CRM plan which is based on compa...

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Bibliographic Details
Main Author: Nguyen Thu Trang
Other Authors: ĐHQGHN - Khoa Quốc tế
Format: Final Year Project
Language:English
Published: H. : ĐHQGHN 2020
Subjects:
Customer relationship management
Life insurance sector
Bao Viet Life Corporation
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/97925
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Institution: Vietnam National University, Hanoi
Language: English
id oai:112.137.131.14:VNU_123-97925
record_format dspace
spelling oai:112.137.131.14:VNU_123-979252020-11-19T07:58:56Z Customer relationship management (CRM) in life insurance sector: An empirical study of Bao Viet Life Corporation Nguyen Thu Trang ĐHQGHN - Khoa Quốc tế Customer relationship management Life insurance sector Bao Viet Life Corporation The research has highlighted that Bao Viet Life has taken a rather narrow view of customer relationship management (CRM) and as such, benefits have been limited. Hence, for majority of life insurance companies, including Bao Viet Life, there should be a comprehensive CRM plan which is based on company's current state to guide and improve it. International Business 2020-11-19T07:58:56Z 2020-11-19T07:58:56Z 2016 Final Year Project (FYP) http://repository.vnu.edu.vn/handle/VNU_123/97925 en 107 p. application/pdf H. : ĐHQGHN
institution Vietnam National University, Hanoi
building VNU Library & Information Center
continent Asia
country Vietnam
Vietnam
content_provider VNU Library and Information Center
collection VNU Digital Repository
language English
topic Customer relationship management
Life insurance sector
Bao Viet Life Corporation
spellingShingle Customer relationship management
Life insurance sector
Bao Viet Life Corporation
Nguyen Thu Trang
Customer relationship management (CRM) in life insurance sector: An empirical study of Bao Viet Life Corporation
description The research has highlighted that Bao Viet Life has taken a rather narrow view of customer relationship management (CRM) and as such, benefits have been limited. Hence, for majority of life insurance companies, including Bao Viet Life, there should be a comprehensive CRM plan which is based on company's current state to guide and improve it.
author2 ĐHQGHN - Khoa Quốc tế
author_facet ĐHQGHN - Khoa Quốc tế
Nguyen Thu Trang
format Final Year Project
author Nguyen Thu Trang
author_sort Nguyen Thu Trang
title Customer relationship management (CRM) in life insurance sector: An empirical study of Bao Viet Life Corporation
title_short Customer relationship management (CRM) in life insurance sector: An empirical study of Bao Viet Life Corporation
title_full Customer relationship management (CRM) in life insurance sector: An empirical study of Bao Viet Life Corporation
title_fullStr Customer relationship management (CRM) in life insurance sector: An empirical study of Bao Viet Life Corporation
title_full_unstemmed Customer relationship management (CRM) in life insurance sector: An empirical study of Bao Viet Life Corporation
title_sort customer relationship management (crm) in life insurance sector: an empirical study of bao viet life corporation
publisher H. : ĐHQGHN
publishDate 2020
url http://repository.vnu.edu.vn/handle/VNU_123/97925
_version_ 1684667389462970368

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