Using digital analytic tools for the purpose of marketing and selling products and services of ecommerce-integrated companies

• المؤلف الرئيسي: Nguyen, Minh Ngọc
• مؤلفون آخرون: Nguyen, Dang Tuan Minh
• التنسيق: Final Year Project
• اللغة: English
• منشور في: H. : ĐHQGHN 2020
• الموضوعات: Digital analytic tools; Marketing; Ecommerce-integrated companies
• الوصول للمادة أونلاين: http://repository.vnu.edu.vn/handle/VNU_123/98274

Summary of the findings of the thesis: - The popular digital analytics tools: Google Analytics, Facebook Insight Tools. - Factors that affect decision: Analytics / Software Knowledge, Human Resources, Ease of Setup & Use, staff Expertise, Data Visualization, Budget, Advantages of the tools.