Factors of Electronic Word of Mouth (E-WOM) influencing on information adoption f online consumers in Vietnam’s cosmetic sector

• المؤلف الرئيسي: Do, Minh Tu
• مؤلفون آخرون: Do, Ngoc Bich
• التنسيق: Final Year Project
• اللغة: English
• منشور في: H. : ĐHQGHN 2020
• الموضوعات: E-WOM; Online reviews; IAM model; Information adoption; Social media; information usefulness; Vietnam Cosmetic sector
• الوصول للمادة أونلاين: http://repository.vnu.edu.vn/handle/VNU_123/98464

The paper found relevance, timeliness, accuracy, comprehensiveness and source trustworthiness to be the most effective components of the argument quality construct and source credibility construct of the research model, making them key influencers of information adoption.