Assessment of Antecedents of Online Consumers’ Information Search Behavior

Understanding consumers’ online information search behavior is of major importance in e-commerce for making appropriate strategic, technological, and marketing decisions to increase customer satisfaction and to obtain competitive advantage in the era of digitalized economy. The purpose of this paper...

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Main Authors: Ye, J. S., Kim, R. B., Kim, G.
Format: text
Published: Animo Repository 2016
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Online Access:https://animorepository.dlsu.edu.ph/apssr/vol16/iss1/5
https://animorepository.dlsu.edu.ph/context/apssr/article/1070/viewcontent/4.Research_20Article_Ye_Kim_20062716.pdf
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Institution: De La Salle University
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spelling oai:animorepository.dlsu.edu.ph:apssr-10702024-06-02T11:06:03Z Assessment of Antecedents of Online Consumers’ Information Search Behavior Ye, J. S. Kim, R. B. Kim, G. Understanding consumers’ online information search behavior is of major importance in e-commerce for making appropriate strategic, technological, and marketing decisions to increase customer satisfaction and to obtain competitive advantage in the era of digitalized economy. The purpose of this paper is to compare information search behavior of both online and offline consumers in order to understand the characteristics of online consumers and their information search behavior, and to explore prospects of the Internet as a medium to reach consumers. Assessment of the difference between these two consumer groups provides insights to change the paradigm of consumer behavior in terms of information search and choice making process. Findings suggest significant managerial implications for advanced marketing activities and firms’ strategy in response to the emergence of online consumers who appear to have significantly different information search behavior compared to offline consumers. 2016-06-30T07:00:00Z text application/pdf https://animorepository.dlsu.edu.ph/apssr/vol16/iss1/5 info:doi/10.59588/2350-8329.1070 https://animorepository.dlsu.edu.ph/context/apssr/article/1070/viewcontent/4.Research_20Article_Ye_Kim_20062716.pdf Asia-Pacific Social Science Review Animo Repository consumer behavior market mavenism perceived usefulness perceived ease of use consideration set
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
topic consumer behavior
market mavenism
perceived usefulness
perceived ease of use
consideration set
spellingShingle consumer behavior
market mavenism
perceived usefulness
perceived ease of use
consideration set
Ye, J. S.
Kim, R. B.
Kim, G.
Assessment of Antecedents of Online Consumers’ Information Search Behavior
description Understanding consumers’ online information search behavior is of major importance in e-commerce for making appropriate strategic, technological, and marketing decisions to increase customer satisfaction and to obtain competitive advantage in the era of digitalized economy. The purpose of this paper is to compare information search behavior of both online and offline consumers in order to understand the characteristics of online consumers and their information search behavior, and to explore prospects of the Internet as a medium to reach consumers. Assessment of the difference between these two consumer groups provides insights to change the paradigm of consumer behavior in terms of information search and choice making process. Findings suggest significant managerial implications for advanced marketing activities and firms’ strategy in response to the emergence of online consumers who appear to have significantly different information search behavior compared to offline consumers.
format text
author Ye, J. S.
Kim, R. B.
Kim, G.
author_facet Ye, J. S.
Kim, R. B.
Kim, G.
author_sort Ye, J. S.
title Assessment of Antecedents of Online Consumers’ Information Search Behavior
title_short Assessment of Antecedents of Online Consumers’ Information Search Behavior
title_full Assessment of Antecedents of Online Consumers’ Information Search Behavior
title_fullStr Assessment of Antecedents of Online Consumers’ Information Search Behavior
title_full_unstemmed Assessment of Antecedents of Online Consumers’ Information Search Behavior
title_sort assessment of antecedents of online consumers’ information search behavior
publisher Animo Repository
publishDate 2016
url https://animorepository.dlsu.edu.ph/apssr/vol16/iss1/5
https://animorepository.dlsu.edu.ph/context/apssr/article/1070/viewcontent/4.Research_20Article_Ye_Kim_20062716.pdf
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