Assessment of Antecedents of Online Consumers’ Information Search Behavior

Understanding consumers’ online information search behavior is of major importance in e-commerce for making appropriate strategic, technological, and marketing decisions to increase customer satisfaction and to obtain competitive advantage in the era of digitalized economy. The purpose of this paper...

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Bibliographic Details
Main Authors: Ye, J. S., Kim, R. B., Kim, G.
Format: text
Published: Animo Repository 2016
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Online Access:https://animorepository.dlsu.edu.ph/apssr/vol16/iss1/5
https://animorepository.dlsu.edu.ph/context/apssr/article/1070/viewcontent/4.Research_20Article_Ye_Kim_20062716.pdf
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Institution: De La Salle University