Assessment of Antecedents of Online Consumers’ Information Search Behavior

• Main Authors: Ye, J. S., Kim, R. B., Kim, G.
• Format: text
• Published: Animo Repository 2016
• Subjects: consumer behavior; market mavenism; perceived usefulness; perceived ease of use; consideration set
• Online Access: https://animorepository.dlsu.edu.ph/apssr/vol16/iss1/5; https://animorepository.dlsu.edu.ph/context/apssr/article/1070/viewcontent/4.Research_20Article_Ye_Kim_20062716.pdf
• Institution: De La Salle University

Understanding consumers’ online information search behavior is of major importance in e-commerce for making appropriate strategic, technological, and marketing decisions to increase customer satisfaction and to obtain competitive advantage in the era of digitalized economy. The purpose of this paper...