Assessment of Antecedents of Online Consumers’ Information Search Behavior
Understanding consumers’ online information search behavior is of major importance in e-commerce for making appropriate strategic, technological, and marketing decisions to increase customer satisfaction and to obtain competitive advantage in the era of digitalized economy. The purpose of this paper...
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| Main Authors: | , , |
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| Format: | text |
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Animo Repository
2016
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| Online Access: | https://animorepository.dlsu.edu.ph/apssr/vol16/iss1/5 https://animorepository.dlsu.edu.ph/context/apssr/article/1070/viewcontent/4.Research_20Article_Ye_Kim_20062716.pdf |
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| Institution: | De La Salle University |