Ongoing external information search for consumer durable.

• Main Authors: Fu, Hwee Yee., Koh, Hui Loon., Lim, Mui Ki.
• Other Authors: Cha, Tai Hoon
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10584
• Institution: Nanyang Technological University

The purpose of this empirical study is to find out the factors that affect the amount of ongoing external information search activities for consumer durable goods and the relationship between such factors and the amount of search. Primary research is used and the data is collected from undergraduat...