Ongoing external information search for consumer durable.

The purpose of this empirical study is to find out the factors that affect the amount of ongoing external information search activities for consumer durable goods and the relationship between such factors and the amount of search. Primary research is used and the data is collected from undergraduat...

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Main Authors: Fu, Hwee Yee., Koh, Hui Loon., Lim, Mui Ki.
Other Authors: Cha, Tai Hoon
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10584
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10584
record_format dspace
spelling sg-ntu-dr.10356-105842023-05-19T05:44:56Z Ongoing external information search for consumer durable. Fu, Hwee Yee. Koh, Hui Loon. Lim, Mui Ki. Cha, Tai Hoon Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The purpose of this empirical study is to find out the factors that affect the amount of ongoing external information search activities for consumer durable goods and the relationship between such factors and the amount of search. Primary research is used and the data is collected from undergraduates studying in the Nanyang Technological University and the National University of Singapore using a self-administered questionnaire. 2008-09-24T07:45:25Z 2008-09-24T07:45:25Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10584 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Fu, Hwee Yee.
Koh, Hui Loon.
Lim, Mui Ki.
Ongoing external information search for consumer durable.
description The purpose of this empirical study is to find out the factors that affect the amount of ongoing external information search activities for consumer durable goods and the relationship between such factors and the amount of search. Primary research is used and the data is collected from undergraduates studying in the Nanyang Technological University and the National University of Singapore using a self-administered questionnaire.
author2 Cha, Tai Hoon
author_facet Cha, Tai Hoon
Fu, Hwee Yee.
Koh, Hui Loon.
Lim, Mui Ki.
format Final Year Project
author Fu, Hwee Yee.
Koh, Hui Loon.
Lim, Mui Ki.
author_sort Fu, Hwee Yee.
title Ongoing external information search for consumer durable.
title_short Ongoing external information search for consumer durable.
title_full Ongoing external information search for consumer durable.
title_fullStr Ongoing external information search for consumer durable.
title_full_unstemmed Ongoing external information search for consumer durable.
title_sort ongoing external information search for consumer durable.
publishDate 2008
url http://hdl.handle.net/10356/10584
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