Ongoing external information search for consumer durable.
The purpose of this empirical study is to find out the factors that affect the amount of ongoing external information search activities for consumer durable goods and the relationship between such factors and the amount of search. Primary research is used and the data is collected from undergraduat...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10584 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Summary: | The purpose of this empirical study is to find out the factors that affect the amount of ongoing external information search activities for consumer durable goods and the relationship between such factors and the amount of search. Primary research is used and the data is collected from undergraduates studying in the Nanyang Technological University and the National University of Singapore using a self-administered questionnaire. |
|---|