Ongoing external information search for consumer durable.

The purpose of this empirical study is to find out the factors that affect the amount of ongoing external information search activities for consumer durable goods and the relationship between such factors and the amount of search. Primary research is used and the data is collected from undergraduat...

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Bibliographic Details
Main Authors: Fu, Hwee Yee., Koh, Hui Loon., Lim, Mui Ki.
Other Authors: Cha, Tai Hoon
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10584
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Institution: Nanyang Technological University
Description
Summary:The purpose of this empirical study is to find out the factors that affect the amount of ongoing external information search activities for consumer durable goods and the relationship between such factors and the amount of search. Primary research is used and the data is collected from undergraduates studying in the Nanyang Technological University and the National University of Singapore using a self-administered questionnaire.