An Integrated Model of Customer Loyalty in Automobile Insurance in Thailand

• المؤلفون الرئيسيون: Meeboonsalang, Wanngam, Chaveesuk, Singha
• التنسيق: text
• منشور في: Animo Repository 2019
• الموضوعات: automobile insurance; customer loyalty; customer satisfaction; Thailand
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/apssr/vol19/iss3/16; https://animorepository.dlsu.edu.ph/context/apssr/article/1250/viewcontent/RA_2015.pdf
• المؤسسة: De La Salle University

Factors influencing customer loyalty toward automobile insurance companies in Thailand were examined, and a structural equation model of variables was analyzed. A questionnaire was employed to gather primary data. Survey participants included 549 customers of automobile insurance companies in Thaila...