An Integrated Model of Customer Loyalty in Automobile Insurance in Thailand

Factors influencing customer loyalty toward automobile insurance companies in Thailand were examined, and a structural equation model of variables was analyzed. A questionnaire was employed to gather primary data. Survey participants included 549 customers of automobile insurance companies in Thaila...

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Bibliographic Details
Main Authors: Meeboonsalang, Wanngam, Chaveesuk, Singha
Format: text
Published: Animo Repository 2019
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Online Access:https://animorepository.dlsu.edu.ph/apssr/vol19/iss3/16
https://animorepository.dlsu.edu.ph/context/apssr/article/1250/viewcontent/RA_2015.pdf
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Institution: De La Salle University
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