An Integrated Model of Customer Loyalty in Automobile Insurance in Thailand
Factors influencing customer loyalty toward automobile insurance companies in Thailand were examined, and a structural equation model of variables was analyzed. A questionnaire was employed to gather primary data. Survey participants included 549 customers of automobile insurance companies in Thaila...
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Main Authors: | Meeboonsalang, Wanngam, Chaveesuk, Singha |
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Format: | text |
Published: |
Animo Repository
2019
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/apssr/vol19/iss3/16 https://animorepository.dlsu.edu.ph/context/apssr/article/1250/viewcontent/RA_2015.pdf |
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Institution: | De La Salle University |
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