A Structural Equation Modeling of Factors Affecting the Success of Mobile Phone Store Franchises in Thailand

In Thailand, business success has been a focal topic of systematic explanatory studies, but the contextual success of the country’s mobile phone store franchises, in particular, has received only scant research attention. Given the critical role of the mobile phone sector in the growth of the commun...

Full description

Saved in:
Bibliographic Details
Main Authors: Wongsawat, Chinnicha, Deebhijarn, Samart
Format: text
Published: Animo Repository 2019
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/apssr/vol19/iss4/7
https://animorepository.dlsu.edu.ph/context/apssr/article/1265/viewcontent/RA_206.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University
id oai:animorepository.dlsu.edu.ph:apssr-1265
record_format eprints
spelling oai:animorepository.dlsu.edu.ph:apssr-12652024-06-16T10:48:02Z A Structural Equation Modeling of Factors Affecting the Success of Mobile Phone Store Franchises in Thailand Wongsawat, Chinnicha Deebhijarn, Samart In Thailand, business success has been a focal topic of systematic explanatory studies, but the contextual success of the country’s mobile phone store franchises, in particular, has received only scant research attention. Given the critical role of the mobile phone sector in the growth of the communication market in Thailand, the mobile phone store franchises’ success is relevant for research as it is practical for the market, especially for both new and current franchisees. This report discusses a structural equation modeling of factors affecting the success of the mobile phone store franchises in Thailand. Surveyed were 1,666 mobile phone store franchises from across the country, from which 600 franchisees were recruited and interviewed using a self-accomplished questionnaire. All of the hypothesized direct and indirect effects on the franchise success of the franchise’s organizational features, corporate environment, and management and operation, the franchisor- franchisee relationship, and the brand-franchisee equity are confirmed. Overall, 58% of the variance in the franchise success and 43% of the variance in the brand-franchisee equity can be attributed to the factors examined in the structural equation modeling developed in this study. 2019-12-30T08:00:00Z text application/pdf https://animorepository.dlsu.edu.ph/apssr/vol19/iss4/7 info:doi/10.59588/2350-8329.1265 https://animorepository.dlsu.edu.ph/context/apssr/article/1265/viewcontent/RA_206.pdf Asia-Pacific Social Science Review Animo Repository brand-franchisee equity corporate environment franchise success franchisor-franchisee relationship management and operation organizational features
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
topic brand-franchisee equity
corporate environment
franchise success
franchisor-franchisee relationship
management and operation
organizational features
spellingShingle brand-franchisee equity
corporate environment
franchise success
franchisor-franchisee relationship
management and operation
organizational features
Wongsawat, Chinnicha
Deebhijarn, Samart
A Structural Equation Modeling of Factors Affecting the Success of Mobile Phone Store Franchises in Thailand
description In Thailand, business success has been a focal topic of systematic explanatory studies, but the contextual success of the country’s mobile phone store franchises, in particular, has received only scant research attention. Given the critical role of the mobile phone sector in the growth of the communication market in Thailand, the mobile phone store franchises’ success is relevant for research as it is practical for the market, especially for both new and current franchisees. This report discusses a structural equation modeling of factors affecting the success of the mobile phone store franchises in Thailand. Surveyed were 1,666 mobile phone store franchises from across the country, from which 600 franchisees were recruited and interviewed using a self-accomplished questionnaire. All of the hypothesized direct and indirect effects on the franchise success of the franchise’s organizational features, corporate environment, and management and operation, the franchisor- franchisee relationship, and the brand-franchisee equity are confirmed. Overall, 58% of the variance in the franchise success and 43% of the variance in the brand-franchisee equity can be attributed to the factors examined in the structural equation modeling developed in this study.
format text
author Wongsawat, Chinnicha
Deebhijarn, Samart
author_facet Wongsawat, Chinnicha
Deebhijarn, Samart
author_sort Wongsawat, Chinnicha
title A Structural Equation Modeling of Factors Affecting the Success of Mobile Phone Store Franchises in Thailand
title_short A Structural Equation Modeling of Factors Affecting the Success of Mobile Phone Store Franchises in Thailand
title_full A Structural Equation Modeling of Factors Affecting the Success of Mobile Phone Store Franchises in Thailand
title_fullStr A Structural Equation Modeling of Factors Affecting the Success of Mobile Phone Store Franchises in Thailand
title_full_unstemmed A Structural Equation Modeling of Factors Affecting the Success of Mobile Phone Store Franchises in Thailand
title_sort structural equation modeling of factors affecting the success of mobile phone store franchises in thailand
publisher Animo Repository
publishDate 2019
url https://animorepository.dlsu.edu.ph/apssr/vol19/iss4/7
https://animorepository.dlsu.edu.ph/context/apssr/article/1265/viewcontent/RA_206.pdf
_version_ 1806510903036739584