A Structural Equation Modeling of Factors Affecting the Success of Mobile Phone Store Franchises in Thailand

• Main Authors: Wongsawat, Chinnicha, Deebhijarn, Samart
• Format: text
• Published: Animo Repository 2019
• Subjects: brand-franchisee equity; corporate environment; franchise success; franchisor-franchisee relationship; management and operation; organizational features
• Online Access: https://animorepository.dlsu.edu.ph/apssr/vol19/iss4/7; https://animorepository.dlsu.edu.ph/context/apssr/article/1265/viewcontent/RA_206.pdf
• Institution: De La Salle University

In Thailand, business success has been a focal topic of systematic explanatory studies, but the contextual success of the country’s mobile phone store franchises, in particular, has received only scant research attention. Given the critical role of the mobile phone sector in the growth of the commun...