ANIMO GREEN: A Study on the Impact of Apparel Business Sustainability Practices on the Brand Preferences of Grade 12 ABM 121 Students of DLSU-IS Manila

• Main Authors: Yu, Laurence L., Co, Kirsten Gavin S., Castro, Kirstin Cassey P., Marasigan, Rizza Lynn D., Ng, Ralph Andrew C.
• Format: text
• Published: Animo Repository 2023
• Subjects: business practices; sustainability; apparel; brand preference; De La Salle University
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/bus_research/1; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1838/viewcontent/Abstract_ANIMO_GREEN__A_Study_in_the_Impact_of_Apparel_Business_Sustainability_Practices_on_the_Brand_Preferences_of_Grade_12_ABM_121_Students_of_DLSU_IS_Manila.docx.pdf
• Institution: De La Salle University

The sustainability of a business plays a huge role in affecting the consumer behavior of individuals in modern society. Therefore, this paper pursued the matter of apparel business sustainability practices and their attractiveness to De La Salle University - Manila Senior High School (DLSU-M SHS) ID...