ANIMO GREEN: A Study on the Impact of Apparel Business Sustainability Practices on the Brand Preferences of Grade 12 ABM 121 Students of DLSU-IS Manila

ANIMO GREEN: A Study on the Impact of Apparel Business Sustainability Practices on the Brand Preferences of Grade 12 ABM 121 Students of DLSU-IS Manila

The sustainability of a business plays a huge role in affecting the consumer behavior of individuals in modern society. Therefore, this paper pursued the matter of apparel business sustainability practices and their attractiveness to De La Salle University - Manila Senior High School (DLSU-M SHS) ID...

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Bibliographic Details
Main Authors: Yu, Laurence L., Co, Kirsten Gavin S., Castro, Kirstin Cassey P., Marasigan, Rizza Lynn D., Ng, Ralph Andrew C.
Format: text
Published: Animo Repository 2023
Subjects:
business practices
sustainability
apparel
brand preference
De La Salle University
Online Access:https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/bus_research/1
https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1838/viewcontent/Abstract_ANIMO_GREEN__A_Study_in_the_Impact_of_Apparel_Business_Sustainability_Practices_on_the_Brand_Preferences_of_Grade_12_ABM_121_Students_of_DLSU_IS_Manila.docx.pdf
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Institution: De La Salle University

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