Malikhaing Kamay: The Effects of Social Media Marketing on Sales Performance of Micro, Small, and Medium Enterprises (MSME) within the Creatives Industry of Metro Manila

• Main Authors: Rellosa, Luis Sebastian M., Escartin, Sabella Katrina C., Reyes, Quincy Nicole A., Ventura, Gian Glendale S.
• Format: text
• Published: Animo Repository 2023
• Subjects: social media marketing; sales performance; creatives industry; micro, small, and medium enterprises; Philippine economy
• Online Access: https://animorepository.dlsu.edu.ph/conf_shsrescon/2023/bus_research/3; https://animorepository.dlsu.edu.ph/context/conf_shsrescon/article/1857/viewcontent/Abstract_Malikhaing_Kamay__The_Effects_of_Social_Media_Marketing_on_Sales_Performance_of_Micro__Small__and_Medium_Enterprises__MSME__within_the_Creatives_Industry_of_Metro_Manila.docx.pdf
• Institution: De La Salle University

The study primarily tackled the effects of Social Media marketing on the sales performance of MSMEs in the Creatives Industry, specifically in Customer Feedback, Communication, Content Sharing, and Customer's Relationship, through their individual and overall effects as factors under SMM. The s...