An exploratory study on the personal preferences of customers and behavior of salespeople that influence a salesperson-customer relationship in selected stores in Metro Manila.
The study aims to determine the preferences of customers and behaviors of salespeople that may influence an effective salesperson-customer relationship. Participants were salespeople and customers of chosen retail clothing stores selling mostly jeans which were located at the Glorietta Mall, Makati...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2002
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/10380 |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | The study aims to determine the preferences of customers and behaviors of salespeople that may influence an effective salesperson-customer relationship. Participants were salespeople and customers of chosen retail clothing stores selling mostly jeans which were located at the Glorietta Mall, Makati Participants were selected through judgment/purposive sampling, and were asked to fill out questionnaires for the researchers to obtain the data they needed. Results showed that with regards to behavior, there is a close match between what salespeople and customers consider significant and effective. As for demographics, salespeople prefer customers who are male, heterosexual, and middle-aged. On the other hand, customers prefer salespeople who are young and female, and they have no particular preference on the salesperson's gender orientation. |
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