An exploratory study on the personal preferences of customers and behavior of salespeople that influence a salesperson-customer relationship in selected stores in Metro Manila.

• Main Authors: Lo, Holly Hannah F., Salazar, Inna Miren C., Tianzon, ,Lualhati F.
• Format: text
• Language: English
• Published: Animo Repository 2002
• Subjects: Sales personnel > Psychology; Customer services.; Psychology
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10380
• Institution: De La Salle University

The study aims to determine the preferences of customers and behaviors of salespeople that may influence an effective salesperson-customer relationship. Participants were salespeople and customers of chosen retail clothing stores selling mostly jeans which were located at the Glorietta Mall, Makati Participants were selected through judgment/purposive sampling, and were asked to fill out questionnaires for the researchers to obtain the data they needed. Results showed that with regards to behavior, there is a close match between what salespeople and customers consider significant and effective. As for demographics, salespeople prefer customers who are male, heterosexual, and middle-aged. On the other hand, customers prefer salespeople who are young and female, and they have no particular preference on the salesperson's gender orientation.