Consumer nationalism strategies as applied to JanSport, Philippines

• Main Authors: Chua, Jacqueline Macy Y. R., Pua, Diana Joy G., Sy, Gail Eleanor U., Zarate, Dominic Christian M.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Consumer protection; Bag > Philippines; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10630
• Institution: De La Salle University

This study examined the degree of responsiveness of undergraduate De La Salle University students to focusing events. Subsequently, it also researched the relationship between the degree of responsiveness to the consumers intent to buy merchandise with nationalistic designs. The subject of this case...