A marketing plan for Surf liquid detergent in the Philippines

• Main Authors: Francisco, Charlyn Janna H., Hipolito, John Paul R., Lagdameo, Beatrice Regina S.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Detergents—Marketing; Advertising and Promotion Management
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10683; https://animorepository.dlsu.edu.ph/context/etd_bachelors/article/11328/viewcontent/Surf_Final_Compilation2_Redacted.pdf
• Institution: De La Salle University

This paper presents an overall analysis of the laundry market in the Philippines, zoning in on the liquid detergent market. It aims to recommend a 360 6-month re-launch marketing plan for Surf Liquid Detergent in the Philippines. To gather data and build a strong consumer insight, 20 consumer visits...