A marketing plan for Surf liquid detergent in the Philippines
This paper presents an overall analysis of the laundry market in the Philippines, zoning in on the liquid detergent market. It aims to recommend a 360 6-month re-launch marketing plan for Surf Liquid Detergent in the Philippines. To gather data and build a strong consumer insight, 20 consumer visits...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2013
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/10683 https://animorepository.dlsu.edu.ph/context/etd_bachelors/article/11328/viewcontent/Surf_Final_Compilation2_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |