The motivation behind the purchase of counterfeit goods: A comparison among selected Filipino consumers

• Main Authors: Baltazar, Maria Edralyn S., Calimlim, Jillian Marie U., Gamo, Joanne Vanessa M.
• Format: text
• Language: English
• Published: Animo Repository 2008
• Subjects: Product counterfeiting; Counterfeits and counterfeiting; Psychology
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/10816
• Institution: De La Salle University

This study focused on specific motives as well as the needs satisfied by selected Filipino consumers in purchasing counterfeit goods. Demographic variables such as age, gender and income class were considered. A descriptive research design using the multi-method approach was applied - self-construct...