Market orientation and its effects on the perceived business performance of Our Lady of Fatima University

• Main Authors: Bernabe, Mary Anne Alexandra V., Espiritu, Dino Richie V., Gaw, Eimee C., Mojica, Miguel Carlo M.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Education, Higher > Economic aspects; Organizational effectiveness.; Business Administration, Management, and Operations
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/11143
• Institution: De La Salle University

Market orientation has been linked to business performance in previous studies. After conducting a survey of 300 respondents from the employees of the school and using correlation and step-wise general regression, the results indicated that market orientation, consisting of intelligence generation,...