A marketing plan for P. F.Chang's Fort Branch

• المؤلفون الرئيسيون: Coronel, Angelica L., Enriquez, Andrea Bettina V., Pineda, Julian Antonio L., Yao, Carl Caliph S.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2012
• الموضوعات: Cooking, Chinese; Chinese restaurants > Philippines; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_bachelors/11238
• المؤسسة: De La Salle University

P.F. Chang is a westernized restaurant bistro that offers Chinese-inspired dishes. The management company that brought in this international franchise is Global Restaurant Concepts Incorporated (GRCI). With its successful first branch located in Alabang, Muntinlupa City, GRCI hopes to continue and i...