A marketing plan for P. F.Chang's Fort Branch

A marketing plan for P. F.Chang's Fort Branch

P.F. Chang is a westernized restaurant bistro that offers Chinese-inspired dishes. The management company that brought in this international franchise is Global Restaurant Concepts Incorporated (GRCI). With its successful first branch located in Alabang, Muntinlupa City, GRCI hopes to continue and i...

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Bibliographic Details
Main Authors: Coronel, Angelica L., Enriquez, Andrea Bettina V., Pineda, Julian Antonio L., Yao, Carl Caliph S.
Format: text
Language:English
Published: Animo Repository 2012
Subjects:
Cooking, Chinese
Chinese restaurants > Philippines
Marketing
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/11238
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Institution: De La Salle University
Language: English
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