E-loyalty in online stores in facebook: A study on the effects of competitive equity building, overall satisfaction and relationship investment toward Online Customer Loyalty
E-commerce in the Philippines is slowly catching up with its international counterparts as the number of e-vendors is increasing to match the equally growing demands of online consumers. Due to such evident growth, another factor that is worth investigating is e-loyalty. In line with this, this stud...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2011
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/11952 |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | E-commerce in the Philippines is slowly catching up with its international counterparts as the number of e-vendors is increasing to match the equally growing demands of online consumers. Due to such evident growth, another factor that is worth investigating is e-loyalty. In line with this, this study aimed to identify the relationship of competitive equity, relationship investment, and overall satisfaction with e-loyalty of online stores in Facebook given its rise in popularity as an e-commerce platform in the country. The results of the study show that there is a significant relationship between the said variables and e-loyalty. Thus, Facebook online stores must consider improving aspects of their business that relate to the said variables in order to attract and maintain their customers. |
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