The Role of customer relationship management on World Partners Bank

• Main Authors: Corpuz, Mark Christian Y., Dumlao, Ruigi Ethon V., Li, Bianca Charlene C., Ymson, Maria Carmina A.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Customer relations > Management; Customer relations > Technological innovations; Consumer satisfaction; Banks and banking
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/14503
• Institution: De La Salle University

This study aimed to determine how Customer Relationship Management affects Customer Satisfaction as one of the performance measures of World Partners Bank and to determine the perception that customers and employees have as regards to the bank's Customer Relationship Management practices. Custo...