An integrated marketing communications (IMC) campaign for Dove Beauty Bar
Introduced in 1957, the Dove Beauty Bar promises to moisturize skin, leaving it softer, smoother and more radiant, advocating natural, real beauty. With a different marketing entry point moisturizing the brand goes against the common notion that soap is simply for cleansing or germ kill. The major p...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2011
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18070 |
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| Institution: | De La Salle University |
| Language: | English |
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