Brand health check and price sensitivity study on Intravenous Cannula Medical Device

BD (Becton, Dickinson and Company) is a medical technology company that manufactures and sells medical supplies, devices and instruments and operates globally. One of its best selling products is the intravenous cannula. The intravenous cannula market continues to grow by 2.11% because of the increa...

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Bibliographic Details
Main Authors: Choi, Angelo Harvey H., Meily, Andrea Nicole F.
Format: text
Language:English
Published: Animo Repository 2010
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18089
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Institution: De La Salle University
Language: English
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