Brand health check and price sensitivity study on Intravenous Cannula Medical Device
BD (Becton, Dickinson and Company) is a medical technology company that manufactures and sells medical supplies, devices and instruments and operates globally. One of its best selling products is the intravenous cannula. The intravenous cannula market continues to grow by 2.11% because of the increa...
Saved in:
Main Authors: | Choi, Angelo Harvey H., Meily, Andrea Nicole F. |
---|---|
Format: | text |
Language: | English |
Published: |
Animo Repository
2010
|
Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18089 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | De La Salle University |
Language: | English |
Similar Items
-
The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice
by: Ramaswami, Seshan
Published: (1996) -
An Experimental Investigation into the Effects of a Price Tiered Market on Consumer Price Sensitivity
by: Hutchinson, J.W., et al.
Published: (1993) -
Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?
by: Bonfrer, Andre, et al.
Published: (2003) -
Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?
by: Bonfrer, Andre, et al.
Published: (2004) -
Brand Convergence
by: CHANG, Dae Ryun
Published: (2008)