An integrated marketing communications campaign for Double A Copy Paper

• Main Authors: Agcaoili, Marianne Carla M., Mariano, Jowell Carlos J., Reyes, Ma. Gabrielle Louise C., Syquia, Ma. Erika Gabrielle M.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18139
• Institution: De La Salle University

Double A is a world-renowned Thailand-based brand of high-quality copy paper. It entered the Philippine market in 2004 against locally established brands such as PaperOneâ„¢, Orange, Best Buy, and Hard Copy. The no jamâ– quality of Double A is the company's competitive feature. This is due to i...