A service plan for Enchanted Kingdom
This paper is an in depth study about Enchanted Kingdom (EK), the first and only world-class theme park in the Philippines. EK began as a vision for Filipino families to enjoy a quality amusement place without having to go to other countries. EK has become a Filipino household name and one of Philip...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2012
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18140 |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | This paper is an in depth study about Enchanted Kingdom (EK), the first and only world-class theme park in the Philippines. EK began as a vision for Filipino families to enjoy a quality amusement place without having to go to other countries. EK has become a Filipino household name and one of Philippine's Top Tourist attraction through the years. As a pioneer in the Theme Park/Amusement Park industry, this paper is a comprehensive service plan that will present research data gathered in terms of its industry study, company's current brand situation, competitive analysis and current company strategies 8 P's. It also discusses the trends in local tourism, a big factor that contributes to EKâ's success. |
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