A service plan for Enchanted Kingdom

• Main Authors: Buenaventura, Gino E., Estella, Rose Lyn A., Pique, Patrick Justine V., Puzon, Patricia B.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18140
• Institution: De La Salle University

This paper is an in depth study about Enchanted Kingdom (EK), the first and only world-class theme park in the Philippines. EK began as a vision for Filipino families to enjoy a quality amusement place without having to go to other countries. EK has become a Filipino household name and one of Philip...