A service plan for Enchanted Kingdom
This paper is an in depth study about Enchanted Kingdom (EK), the first and only world-class theme park in the Philippines. EK began as a vision for Filipino families to enjoy a quality amusement place without having to go to other countries. EK has become a Filipino household name and one of Philip...
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2012
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18140 |
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oai:animorepository.dlsu.edu.ph:etd_bachelors-186532022-01-24T04:47:30Z A service plan for Enchanted Kingdom Buenaventura, Gino E. Estella, Rose Lyn A. Pique, Patrick Justine V. Puzon, Patricia B. This paper is an in depth study about Enchanted Kingdom (EK), the first and only world-class theme park in the Philippines. EK began as a vision for Filipino families to enjoy a quality amusement place without having to go to other countries. EK has become a Filipino household name and one of Philippine's Top Tourist attraction through the years. As a pioneer in the Theme Park/Amusement Park industry, this paper is a comprehensive service plan that will present research data gathered in terms of its industry study, company's current brand situation, competitive analysis and current company strategies 8 P's. It also discusses the trends in local tourism, a big factor that contributes to EKâ's success. 2012-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_bachelors/18140 Bachelor's Theses English Animo Repository Marketing |
| institution |
De La Salle University |
| building |
De La Salle University Library |
| continent |
Asia |
| country |
Philippines Philippines |
| content_provider |
De La Salle University Library |
| collection |
DLSU Institutional Repository |
| language |
English |
| topic |
Marketing |
| spellingShingle |
Marketing Buenaventura, Gino E. Estella, Rose Lyn A. Pique, Patrick Justine V. Puzon, Patricia B. A service plan for Enchanted Kingdom |
| description |
This paper is an in depth study about Enchanted Kingdom (EK), the first and only world-class theme park in the Philippines. EK began as a vision for Filipino families to enjoy a quality amusement place without having to go to other countries. EK has become a Filipino household name and one of Philippine's Top Tourist attraction through the years. As a pioneer in the Theme Park/Amusement Park industry, this paper is a comprehensive service plan that will present research data gathered in terms of its industry study, company's current brand situation, competitive analysis and current company strategies 8 P's. It also discusses the trends in local tourism, a big factor that contributes to EKâ's success. |
| format |
text |
| author |
Buenaventura, Gino E. Estella, Rose Lyn A. Pique, Patrick Justine V. Puzon, Patricia B. |
| author_facet |
Buenaventura, Gino E. Estella, Rose Lyn A. Pique, Patrick Justine V. Puzon, Patricia B. |
| author_sort |
Buenaventura, Gino E. |
| title |
A service plan for Enchanted Kingdom |
| title_short |
A service plan for Enchanted Kingdom |
| title_full |
A service plan for Enchanted Kingdom |
| title_fullStr |
A service plan for Enchanted Kingdom |
| title_full_unstemmed |
A service plan for Enchanted Kingdom |
| title_sort |
service plan for enchanted kingdom |
| publisher |
Animo Repository |
| publishDate |
2012 |
| url |
https://animorepository.dlsu.edu.ph/etd_bachelors/18140 |
| _version_ |
1772835151635546112 |