A strategic service plan for Rustan's Weddings and Beyond

• Main Authors: Anonas, Oscar Joseph, Magbanua, Vincent John, Naval, Jan Andrew, Payawan, Frederico
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18155
• Institution: De La Salle University

Rustan's Commercial Corporation is one of the country's leading retailers. From its simple beginnings in the living room of the house of Mr. Bienvenido, Sr. and Gliceria Tantoco in 1951, it has become a corporation with branches in Makati, Shangri-la, Gateway and Cebu, whose target market...