Impulsivity and compulsive buying: examining the moderating role of socioeconomic status
People nowadays are more impulsive especially the recent generation when it comes to making choices. This impulsivity is partly fed by today's consumer culture, where we want more things in greater quantity. This could create a phenomenon called impulsive buying where a person has an almost irr...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2019
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/6589 |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | People nowadays are more impulsive especially the recent generation when it comes to making choices. This impulsivity is partly fed by today's consumer culture, where we want more things in greater quantity. This could create a phenomenon called impulsive buying where a person has an almost irrepressible urge to go buy and shop for things whether or not they actually need it. And so the researchers wanted to investigate if impulsivity and compulsive buying have a relationship, and if a person's socioeconomic status would have a moderating effect on that relationship. The researchers will gather their data by way of a survey. Their participants being employees of De La Salle University (DLSU) and companies in Metro Manila. This is because the researchers believe the employees of these institutions will offer a diverse range of different socioeconomic status. |
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