Modeling consumer demand behavior of Metro Manila households and its implications for marketing management

• Main Author: Rufino, Cesar C.
• Format: text
• Language: English
• Published: Animo Repository 2000
• Subjects: Consumer behavior; Household surveys; Consumers' preferences; Consumption (Economics); Cost and standard of living; Mathematical models; Households; Economic Theory
• Online Access: https://animorepository.dlsu.edu.ph/etd_doctoral/854
• Institution: De La Salle University

This research determines the extent to which the raw data files of a large scale, government sponsored sample survey be used in modeling the consumption pattern and demand behavior of Metro Manila households to draw inferences most useful to marketing managers.To meet such goal, the author undertook...