Modeling consumer demand behavior of Metro Manila households and its implications for marketing management

This research determines the extent to which the raw data files of a large scale, government sponsored sample survey be used in modeling the consumption pattern and demand behavior of Metro Manila households to draw inferences most useful to marketing managers.To meet such goal, the author undertook...

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Bibliographic Details
Main Author: Rufino, Cesar C.
Format: text
Language:English
Published: Animo Repository 2000
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_doctoral/854
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Institution: De La Salle University
Language: English

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